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IDENTITY REDESIGN / RETAIL

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Forever 21 has seen some remarkable accomplishments over the past 30 years. With a goal to become an $8 billion company by 2017 and open 600 stores in the next three years,
it’ll be exciting to see the company achieve in three years what it initially took 30 years to do”.

Because Forever 21 is one of the largest specialty retailers in the United States I thought a new and fresh look of their brand would suit them.